A practical guide to indie game marketing by Joel Dreskin

By Joel Dreskin

Learn find out how to marketplace for your indie video game, despite a small finances and constrained resources.

For those that are looking to earn a customary source of revenue from making indie video games, advertising will be approximately as very important to the luck of the sport because the online game itself. A functional advisor to Indie video game Marketing provide you with the instruments had to construct visibility and promote your online game. With targeted concentrate on builders with small budgets and constrained employees and assets, this publication is choked with suggestions and methods that you should placed to exploit instantly. As a pro advertising expert, writer Joel Dreskin presents perception into functional, real-world studies from advertising quite a few winning video games and likewise stocks tips about errors to prevent. awarded in a simple to learn structure, A sensible consultant to Indie online game Marketing comprises info on setting up an viewers and extending visibility so that you can construct successes together with your studio and games.

  • Through case stories, examples, guidance and assistance, you'll research most sensible practices for constructing plans in your video game launches, PR, group engagement, channel promotions and more
  • Sample timelines assist you confirm how lengthy previous to a release to arrange your first public communications, whilst to announce your online game, in addition to steered timing for liberating assorted video game assets
  • Book additionally comprises advertising and marketing record 'cheat sheets', dos and don’ts and extra resources

Show description

Read Online or Download A practical guide to indie game marketing PDF

Similar video production books

Poser 7 Revealed: the eFrontier Official Guide

You can now triumph over each one crucial characteristic of mystery 7! Poser 7 printed is helping you boost the talents you must create, render, and animate scenes and initiatives utilizing the fantastic instruments provided by means of Poser 7. This hands-on consultant will give you step by step tutorials for every activity, by way of initiatives that let you use every one new ability by yourself.

ActionScript 3.0 Game Programming University

Examine ActionScript three. zero the joys means, by way of developing sixteen nice video games: genuine, powerful video games - not only ''web toys''!   Highly-rated ActionScript instructional, now with seven new 3D and card video games! Code and methods simply adaptable to education, advertisements, and extra For Flash artists studying ActionScript, Flash programmers looking to create video games, and upgraders from ActionScript 1.

Flash CS5.5 : the missing manual

You could construct every little thing from basic animations to full-fledged iOS and Android apps with Flash CS5. five, yet studying this complicated application should be difficult—unless you've this absolutely up-to-date, bestselling consultant. how one can create wonderful Flash results whether you haven't any programming adventure. With Flash CS5.

Creating Flash Widgets with Flash CS4 and ActionScript 3

This ebook exhibits you ways to create Flashwidgets with a number of the new good points brought in Flash CS4 and ActionScript3. zero. It additionally indicates you ways effortless it's to make your widgets to be had on socialnetworkingsites like fb and MySpace, whereas while exploringhow to advertise and earn cash off of them.

Extra resources for A practical guide to indie game marketing

Sample text

Getting a story about you or your game in the New York Times sounds awesome, but if you’re looking to reach hardcore gamers who are most likely to purchase your product, it would probably be more of a coup to get a piece on, say, IGN.  Differentiators What makes your company or product special? How does it compare to other companies? What are the one to three statements you can make that clearly answer the “so what” of your game? Rather, this is a statement, primarily for internal use only, that encompasses all that you are with one compact, efficient and clear articulation.

Your game? Approach these questions thoughtfully and objectively. Developers can get very close to their work or get jaded, and they need to step back and think about this—about elements that they may not initially think of as special, which others who aren’t as familiar with their world might! ” In this part of the brand development path, honesty is absolutely critical. Remember, a brand is a promise kept. But above all, be honest, YES! When articulating your brand identity, go for a unique and distinctive position.

Their computers, iTunes, phones, ad copy, packaging, company culture—almost everything—lives up to this brand promise. We’ll not turn this into a debate about which approach is better: Both companies have been quite successful. However, they illustrate how each company established their respective brands—the promise they intended to keep—and how that brand manifested itself over the years, influencing and explaining why each company took the paths they took. ” This is a powerful brand statement.

Download PDF sample

Rated 4.13 of 5 – based on 19 votes